The Machine · Relic 05/30
Overpriced
A price tag. Engraved: OVERPRICED ON PURPOSE / £1,000,000 / YOU PAID FOR THE IDEA.
Overpriced on purpose.
You did not pay for the metal. You paid for the idea.
The number is a mirror. It tells you what you will worship.
The most honest thing luxury has ever said about itself. The object is not the product. The idea is the product. You always knew. You bought it anyway. So did everyone else.